Archive for the ‘SEO for Web Design’ Category

Hyperlinks are the basic connector, the basic relationship, on the Web. For the foreseeable future, they’re going to be the easiest way for a computer program to judge the importance and trustworthiness of a Web page.

Submitting links to your web site to external sites is very important to a successful Internet marketing strategy. However, the links that you include in your web site’s content are just as important. If done correctly they can increase the exposure of your content.  In some cases internal links can be more important than the link that brought the visitor to your site in the first place.

10 Internal Linking Rules For Website Design

1. Make sure links actually pertain to content on the site instead of just trying to lure traffic in with the illusion that the visitor is going to find what they’re looking for in your content.
2. Don’t include misleading keywords in your links. This could be considered false advertising. Don’t use keywords that lead the visitor to believe that you are selling roses and then when they click on the link they find that you don’t sell roses, but you can suggest they buy the daisies that you do sell.
3. Do not link to generic pages that only give vague information about a keyword or that simply let the visitor purchase an item that pertains to the keyword used in the link. Try to come up with some valid content that will make it worthwhile for the visitor to pursue the link.
4. Learn how to optimize your content and links in order to maximize search engine rankings. You don’t have to be an expert on SEO (Search Engine Optimization), but at least think about how your links will rank in a keyword search.
5. Include links to your own website’s content in the content of your website. By doing this you increase the visitor’s exposure to your site’s content exponentially.
6. If you modify or remove content from your website that you had previously included links to, make sure you go back and review those links to determine if they are still valid.
7. Try to remain within a reasonable limit when including links in your content so you don’t overload the visitor with clickable text. Including 75 links or less in a large article is a general rule to follow.
8. If you include linkable images in your content always enter ALT text for the images in case the visitor experiences a browser malfunction and can’t download the image properly. If you include ALT text that will be displayed in this scenario they will be able to tell what type of information the link will take them to.
9. Including links in the header of a page is more important that including them in the footer, because often times a visitor won’t scroll all the way to the bottom of the page and will miss any links provided there.
10. Provide descriptive text for your link instead of entering the actual web address (http://www.example.com) that the link targets. This will help the visitor to decide if the link will actually provide them with the specific information that they’re looking for without having to decipher a cryptic web address.