From the outset, Bing is boasting to being a decision search engine, which brings back search results that will quickly answer your search question. Bing hopes to improve the satisfaction of searchers by finding the answers to user’s questions in an easier and faster way. Their search results also categorize the results in different ways to other search engines to make it more user friendly.

But as a new search engine comes along to compete with Google, search engine optimization companies are desperate to find out what they look for when ranking websites. Although it is very early days for the search engine, there are a few things that SEO and Internet marketing companies have already noticed in terms of website likes and dislike.

Copy is Key:

The amount of text on each web page seems to play a big factor for Bing, especially compared to the other major search engines. Web pages with at least 300 words seem to benefit from the new search engine.

A Good Title Goes a Long Way:

Relevant titles are crucial for Bing as it favors titles that correlate to the subject very well. You must make sure these titles are correct in order to stand a chance in Bing.

Domain Age Helps Your Ranking:

Bing seems to enjoy a domain that has been registered for many years, as it seems to show experience. This may mean that purchasing an old domain name may really help.

Links Out of the Website:

Many of the major search engines, including Google, don’t seem to like outbound links as it will reduce your Page Rank and give it to other sites. Bing on the hand seems to love these links out of the website.

Blogging is Bad News:

Surprisingly, Bing seems to have a low opinion of bloggers and doesn’t seem to rank them highly. This is especially true when bloggers try to battle with the major websites for space when recent news events occur.

Anchor Text Always Rules:

Providing quality anchor text is key in all search engines, as one of the measurements of the quality of the website is the inbound links. Making these are correct is crucial for all search engines.

Estimates of just how many searches are performed every day vary, but with the rise of Internet availability and use, the figures are well into the billions. When a search for the any information is performed, search engines take the information an Internet user provides and compares it with its own data, then gives back results showing the sites most likely to contain useful information by matching some or all of the words entered in the search box. Data is collected by search engines using spiders, highly complex automated programs which read all the information on a website and then assign it a rank. The spider downloads it onto its own servers, and through a process described as crawling, which take all the relevant information on site to be cataloged by another program called an indexer. They work constantly updating search results by adding new data and start again as soon as one cycle of scanning is finished. Search engines use programs known as algorithms to rate the information they gather, the details of which are highly guarded secrets within the industry.

The technique of SEO appeared for the first time more than 10 years ago. Danny Sullivan, the editor-in-chief of Search Engine Land, mentioned it in his blog which comments on news and information about search engines. By 1995, SEO was a known means for getting high results with search engines and the race to produce the best results for clients of SEO firms had begun.

Providing useful content and gaining trust and respect from other sites dedicated to the same subject is important for building a successful link building strategy.

Here are TEN TIPS on how to construct your content for link building opportunities:

1. Always publish content that is relevant to the targeted market. Try to help meet an aspect of the market’s needs through information or guidance. Your content should always be factual and helpful.
2. Make sure your content contains useful information and is targeted at the topics that frequently attract the most links.
3. Create linkable content that meets the targeted market’s needs. This will make your content more appealing to the most influential linkers in the targeted space of the website.  Try to insert the human element into what you publish.   The content should begin and end a conversation that the user is having in their mind.
4. Sell the company, but don’t use this as an opportunity to pitch products. Instead write on topics that illustrate your professional competence, domain of knowledge, authority of expertise along with the core values of the organization.  Try to make your article educational, entertaining, or otherwise interesting to your target audience.
5. Publish content on the company’s own site as well as off-site in areas that foster traffic about the topic on which you are writing such as trade journal sites, industry blogs, and RSS feeds that pertain to specific subject matter.
6. Always focus on the benefit that your content will provide to the reader. Does if offer a solution to a problem or provide advice on certain situations that is important to the reader? If the reader doesn’t perceive the content as useful then no one will want to link to it.
7. Figure out who the audience of the content will be and then focus on what will most likely catch their attention and stir them to take action by clicking on a link to the site.
8. Try to get links to the article submitted to established, respected sites in the field of interest where your article resides.
9. Participating in established industry forums and guest blogging on industry blogs can help to reach your audience. This will build trust in the content that you provide and make it more attractive to the reader if they already trust the source of the information.
10. Pay close attention to the types of sites you submit links to. You don’t want unsavory sites to be associated with the content that you provide. One example would be a link farm. While you will receive inbound links to your content, some search engines may not be as likely to give your site a high ranking because of the source of the inbound link.

Publishing robust, informative content is one of the best ways to drive traffic to a web site. Always make sure that the content is relevant to the intended audience. It should provide a service to the reader. If you build trust with your reader then you will be more likely to receive their support in the future. Make sure the content is factual, educational, and helpful and you shouldn’t have any problems driving traffic to your site.